We
at ACE Realty, our owner, (referred to as "ACE," "we," "us," or "our")
recognize the importance of protecting the privacy of certain information
("Information") collected about our customers and prospective customers
(referred to as "Customers," "you" or "your"). This privacy statement
discloses what information we gather, how we use it, and how to correct or
change it. At ACE, it is our intention to give you an understanding about
how we collect your Information and the use we make of it in the course of
our business.
To
that end, ACE gathers two types of information about Customers: data that
Customers provide through optional, voluntary registration on our sites;
and data ACE gathers through aggregated tracking, mainly by tallying page
views throughout our sites. Such information enables us to tailor our
content to fit Customers' needs better and to help our advertisers
understand our audience. Because ACE derives its revenue mainly from
advertising and e-commerce, providing such aggregated data is essential to
keeping our service free to Customers. However, be assured that ACE will
not disclose personal Information to third parties without your consent,
except as may be noted in this Privacy Policy or disclosed to you when the
Information is submitted.
How Does ACE Collect Information?
Optional registration
We
collect information by specifically requesting it from you. Generally,
this occurs when you register at a site or request information or a
service. Usually, the ACE sites and ACE's service partners use your
information to operate the sites and to deliver services. ACE sites also
use your information to inform you about other products or services
available from ACE and its affiliates.
Usage tracking
Use of Internet Protocol ("IP") Addresses:
An
IP address is a unique number that is automatically assigned to your
computer whenever you're surfing the Internet so that your computer can be
identified by the main computers, known as "Web servers," that "serve up"
Web pages.
ACE
and/or its affiliates collect IP addresses for the purposes of system
administration, to report aggregated information to our advertisers, and
to audit the use of our site. When Customers request pages from ACE's
and/or its affiliates' sites, our servers log the Customers' IP addresses.
We do not normally link IP addresses to anything personally identifiable,
which means that a Customer's session will be logged, but the Customer
will remain anonymous to us. We can and will use IP addresses to identify
a Customer when we feel it is necessary to enforce compliance with our
site terms of use or terms of service or to protect our service, site,
customers or others.
Use Of Cookies
What
are cookies? Cookies are small pieces of information that a Web site sends
to yours computer for record-keeping purposes, which information is stored
in a file on your computer. Cookies make Web surfing easier for you by
saving your preferences so that we can use the saved information to
facilitate your use of our Web site when you return to the site. Cookies
do not tell us your individual identity unless you have chosen to provide
it to us. We never save passwords or credit card information in cookies.
The use of cookies is an industry standard, and as such, you'll find that
most major Web sites use them. By
showing how and when Customers use a site, cookies help us see which areas
are popular and which are not. Many improvements and updates to the site
are based on such data as total number of visitors and pages viewed. This
information is most easily tracked with cookies. We use the information
from cookies to provide services better tailored to our Customers' needs.
Most
cookies expire after a defined period of time, or you can delete your
cookie file at any time. Most browsers are initially set up to accept
cookies. You can reset your browser to refuse all cookies or indicate when
a cookie is being sent. However, note that some parts of ACE and/or its
affiliates' services will not function properly or may be considerably
slower if you refuse cookies. For example, without cookies, you will not
be able to set personalized preferences, and/or may have difficulty
completing marketing transactions. ACE
and/or its affiliates have two primary uses for its cookies. First, we use
them to specify a Customer's preferences. For example, Customers can
specify keywords across several categories or markets so you don't have to
tell us repeatedly about certain features in the home you are seeking.
Second, we use cookies to track Customers' Web site usage trends and
patterns. This helps us understand our Customers' needs better and improve
areas of ACE's and/or its affiliates' services that our Customers find
valuable. While both of these activities depend on the use of cookies, you
have the option of disabling the cookies via your browser preferences.
You
may occasionally get cookies from our advertisers. ACE and/or its
affiliates do not control these cookies. The use of advertising cookies
sent by third-party servers is standard in the Internet industry.
With whom does ACE share my Information?
As a
general rule, ACE will not disclose any specific personal information that
you submit to us about you ("Personal Information") in a manner that
connects you with the Personal Information, except when we have your
permission or under special circumstances, such as when we believe in good
faith that the law requires it or under the circumstances described below.
The following describes some of the ways that your Personal Information
may be disclosed.
Business Partners & Sponsors: ACE may disclose some or all of your
Personal Information to business partners or sponsors, but this use will
be specifically described to you prior to data collection or prior to
transferring the data. Many promotions offer opportunities to request
additional information from sponsors. By requesting more information, you
give ACE permission to transfer your Personal Information to the sponsor
so they can fulfill your request. In many instances, only your e-mail
address will be shared. If more Personal Information will be shared with
the sponsor, you will be notified prior to the transfer.
Third Party & Aggregate Data: From time to time, you may be offered the
opportunity to receive materials or special offers from third parties. If
you opt to receive information from these third parties, ACE will (with
your permission) share your name and e-mail address with such third
parties. Under confidentiality agreements, ACE may match Personal
Information with third party data. Also, ACE may keep track of what
portions of the Web site Customers are visiting and other Customer
statistics, and aggregate this information to help us create a better
experience for users of our Web site. This is all done without knowing
your name or other Personal Information in order to describe our viewers
and services to prospective partners, advertisers, and other third
parties, and for other lawful purposes.
Other: ACE may also disclose account Information in special cases when we
have reason to believe that disclosing this Information is necessary to
identify, contact or bring legal action against someone who may be
violating ACE's terms of use or terms of service, or may be causing injury
to or interference (either intentionally or unintentionally) with any of
ACE's rights or property, other ACE Customers, or anyone else. ACE may
disclose or access account Information when we believe in good faith that
the law requires it and for administrative and other purposes that we deem
necessary to maintain, service, and improve our products and services.
How can you control the usage of Information?
In
case you change your mind or some Personal Information changes (such as
your Zip Code or e-mail address), we will try to provide a way to correct,
update or remove the Personal Information that you give us. We also give
you the opportunity to control the communications we direct to you. We
offer Customers the opportunity to "opt out" of having Personal
Information shared with parties outside of ACE and/or its affiliated
companies. If a Customer wishes to update Personal Information or objects
to any usage provided herein for any reason, he/she may e-mail the
requested change to: Customer
Service.
What happens when you link to a third party site?
You
should be aware that when you are on ACE's and/or its affiliates' sites
you could hyperlink or be directed to other sites that are beyond our
control and/or outside our service. For example, if you "click" on a
banner advertisement or an ace4homes.com search result, the "click"
may transfer you off the ace4homes.com site. These other sites may
include sites of advertisers, sponsors and partners that may use ACE's
and/or its affiliates' logo as part of a co-branding agreement. These
other sites may send their own cookies to Customers, collect data, or
solicit Information. ACE
and its affiliates do not control such sites, and, therefore, are not
responsible for their contents or the hyperlinks or advertising they
choose to place on such sites. ACE's and/or its affiliates' inclusion of
hyperlinks to these sites do not imply any endorsement of the material on
such sites or any association with their operators. ACE's policy does not
extend to anything that is inherent in the operation of the Internet,
which is beyond ACE's and its affiliates' control.
Please keep in mind that whenever you give out information online (for
example, via message boards or chat) that information can be collected and
used by people you don't know. While ACE and its affiliates strive to
protect their Customers' information and privacy, we cannot guarantee the
security of any information you disclose online, and you disclose such
information at your own risk.
Is my Information secure from others using the ACE site?
The
importance of security of all information associated with our Customers is
an important concern to us. We exercise care in providing secure
transmission of your information from your computer to our servers.
Unfortunately, no data transmission over the Internet can be guaranteed to
be 100% secure. As a result, while we strive to protect your information,
ACE and its affiliates can't ensure or warrant the security of any
information you transmit to us or from our online products or services,
and you do so at your own risk. Once we receive your transmission, ACE
uses industry standard efforts to safeguard the confidentiality of your
information, such as firewalls and Secure Socket Layers. However, "perfect
security" does not exist on the Internet.
YOUR ACCEPTANCE OF THESE TERMS
By
using this site, you signify your agreement to ACE's Privacy Policy.
IF YOU DO NOT AGREE WITH THIS POLICY, PLEASE DO NOT USE THIS SITE. Your continued use of ACE's and/or its affiliates' sites following the
posting of changes to these terms will mean you accept those changes. |
